An official description for the T-shirt reads, 'We aren't saying they're gold diggers - we're just saying they're out for the gold! What's wrong with that?', suggesting that even the sporting giant itself is aware of the product's potential to be deemed sexist.That's not actually irony.
The company defended the design, telling MailOnline: 'Nike has consistently supported female athletes and the position they enjoy as positive role models. The T-shirt uses a phrase in an ironic way that is relevant given it was released just as the world focused on the success of female athletes'.
[H/T to Shaker Suzanne77.]