Jeb Bush's campaign is canceling its Iowa television advertising buy and shifting money to double staff on the ground in January, the final month before the high-stakes Iowa caucuses.This isn't because Bush is running out of money. It's because his campaign has already spent millions of dollars on television ads and they haven't made any goddamn difference. He still can't find the double-digits in the polls, even with binoculars.
The news will raise questions about whether the former Florida governor might pull out of Iowa given his fifth-place status here, with just 6 percent support of likely GOP caucusgoers.
That's not the case, Bush campaign manager Danny Diaz told The Des Moines Register.
...The larger context is that Team Bush is making similar shifts from TV ads to its ground game in other early states, too. In January, they'll deploy 60 staffers from the Miami headquarters to the early states, including about 10 to Iowa.
So he's gonna try more people on the ground and see if that works. Spoiler Alert: It won't work! The only thing that will work is if Jeb! can figure out a way to Men-in-Black-neuralyzer the memory of his brother out of the brainpans of everyone on the planet.
Not that Iowa even really matters. I mean, Rick Santorum won Iowa once, so.