Every single year around Christmastime, there is some advert (or multiple adverts) the premise of which is a straight dude buying THE PERFECT GIFT for his wife, so she can use it to do something for him. To wit, this Walmart/KitchenAid commercial, which I have seen 97 zillion times in the last couple of weeks:
As up-tempo Christmas music plays in the background, a middle-aged, in-betweenie sized black man stands in an aisle at Walmart looking at a stand mixer.Dad, you own this season—for buying something for Mom that she can use to bake you delicious cake!
A female voiceover says: "It is better to give than receive. Just give someone who loves to bake a KitchenAid mixer."
The man envisions a holiday cake disappearing piece by piece. "Yummy!" says the female voiceover.
Cut back to the man holding the mixer under his arm, while standing in a Superman stance with one hand on his hip, looking into the distance, pleased with himself.
"Dad, you own this season!" says the voiceover. A male voiceover kicks in to talk about the benefits of shopping at Walmart. The end.
I find these adverts only slightly less objectionable than the ones where men are buying jewelry with the implication it will get them laid.