This is a real thing in the world.

Posted by Melissa McEwan at Friday, November 04, 2011
Um. This is apparently an actual series of ads created by Ogilvy Atlanta for the Boy Scouts of America:

a series of four pictures, each featuring a young boy, three of whom are white and one of whom is black, wearing Boy Scout uniforms and sporting long bears; the pictures are each labeled 'Be One with the Wild'.
[Click to embiggen.]

Okay, there is a lot of stuff going on here—the equating of hairiness with masculinity, and a particular brand of "natural" masculinity, at that; the equating of hairiness with wildness; the substitution of "a brunette white kid, a redheaded white kid, and a blond white kid" for racial diversity; the aging of children to promote a group that has [trigger warning] an institutional problem with sex abuse—but, apart from (and in addition to) all of that, this shit is just fucking WEIRD.

[Via Copyranter.]
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