Assvertising: McFail

I usually really, really dislike McDonald's advertisements. So when I first heard from a friend a few days ago about the new "gay ad" playing in France--as part of a "come as you are" campaign--I was skeptical but, well, one never knows, right? Here is the ad (it is subtitled/captioned in English):

My initial reaction was: "Huh, doesn't really seem very 'come as you are' what with the dad situation. WTF?". Rather seems like a fail on the whole theme there, McDonald's (which is why I put it in the Assvertising series). I thought it might be really positive but it just...wasn't.

I have read discussions that people hope this will be a narrative-series, not a stand alone ad. That may change the perspective entirely. What do you think of the ad?

[Assvertising: Parts One, Two, Three, Four, Five, Six, Seven, Eight, Nine, Ten, Eleven, Twelve, Thirteen, Fourteen, Fifteen, Sixteen, Seventeen, Eighteen, Nineteen, Twenty, Twenty-One, Twenty-Two, Twenty-Three, Twenty-Four, Twenty-Five, Twenty-Six, Twenty-Seven, Twenty-Eight, Twenty-Nine, Thirty, Thirty-One, Thirty-Two, Thirty-Three, Thirty-Four, Thirty-Five, Thirty-Six, Thirty-Seven, Thirty-Eight, Thirty-Nine, Forty, Forty-One, Forty-Two, Forty-Three, Forty-Four, Forty-Five, Forty-Six, Forty-Seven, Forty-Eight, Forty-Nine, Fifty, Fifty-One, Fifty-Two, Fifty-Three, Fifty-Four, Fifty-Five, Fifty-Six, Fifty-Seven, Fifty-Eight, Fifty-Nine, Sixty, Sixty-One, Sixty-Two, Sixty-Three, Sixty-Four, Sixty-Five, Sixty-Six, Sixty-Seven, Sixty-Eight, Sixty-Nine, Seventy, Seventy-One, Seventy-Two, Seventy-Three, Seventy-Four, Seventy-Five, Seventy-Six, Seventy-Seven, Seventy-Eight, Seventy-Nine, Eighty, Eighty-One, Eighty-Two, Eighty-Three, Eighty-Four, Eighty-Five, Eighty-Six, Eighty-Seven, Eighty-Eight, Eighty-Nine, Ninety, Ninety-One, Ninety-Two, Ninety-Three, Ninety-Four, Ninety-Five, Ninety-Six, Ninety-Seven, Ninety-Eight, Ninety-Nine, 100, 101, 102, 103, 104, 105, 106, 107]

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