From the Wayback Machine

(Way back in...April.)

“So, one of the things that a blog really does, and I think is very effective in, is that it allows – what you get in a blog, essentially, is you get these affinity groups, right. You have people who are really interested in one particular topic, be it politics. And if you’re talking about politics, divided into libertarians and conservatives and liberals. You can have sports blogs. You can have technology blogs. And what it does is, these people are really passionate about that subject, and advertisers really have an extremely targeted group of people to reach. So there’s where the value I think comes. It’s not Yahoo! news or Google news, where it could be absolutely just anybody coming in to do that kind of advertising. And you hope that you get some targeted people, people who line up with what you’re advertising. With blogs you know exactly what the audience is into. And if you have a product that really sells to that audience – in my case, political campaign or partisan tee-shirts, anti-Bush DVDs – if you have that kind of product, it’ll do really well.”

— Markos "Kos" Zúniga Moulitsas, from Brian Lamb's April 10, 2005 Q&A interview

(Hat tip to Shaker and Mannion commenter JDC.)

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