$40 million: The domestic gross made by Bridesmaids just through "digital platforms including internet video on demand (VOD), pay-per-view, hotel viewings, and electronic-sell-through transactions," making it the most ordered VOD title of all time.
VOD hasn't been around that long, of course, which cuts both ways: It's the most popular VOD film of all time in what is a relatively new medium, but it just made forty million freaking dollars in a relatively new medium.
Which is to say nothing of the gerjillion dollars it made while in theaters.
Note to the Film Industry: Women are funny. Women want to see other women being funny. Men want to see women being funny, too. Women can carry movies. WOMEN CAN MAKE YOU MONEY. Lots of it.
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