Part Thirty-Five in an ongoing series…

Heineken, not quite outdoing its keg-as-uterus advert:

I'd just like to point out that some wankjob advertising firm made big money coming up with the extraordinarily sophisticated and cutting-edge concept "Girls Like Shoes; Boys Like Beer."

What I like best about it is the subtle messaging about women: When the women scream, nada from the men; when the men scream, the women stop their own celebration and go see what's up with the dudez.

Because the women's reactions are not overtly revealed, it can play into your favorite stereotype—either women are submissive nurturers who stop their own celebration to make sure the guys are okay, or women are henpecking harpies who can't enjoy themselves if "their men" are having any fun. Wheeeeeee!

[Via Sociological Images. Assvertising: Parts One, Two, Three, Four, Five, Six, Seven, Eight, Nine, Ten, Eleven, Twelve, Thirteen, Fourteen, Fifteen, Sixteen, Seventeen, Eighteen, Nineteen, Twenty, Twenty-One, Twenty-Two, Twenty-Three, Twenty-Four, Twenty-Five, Twenty-Six, Twenty-Seven, Twenty-Eight, Twenty-Nine, Thirty, Thirty-One, Thirty-Two, Thirty-Three, Thirty-Four.]

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