Transcript: You know, I was looking at the Sturgis schedule, and noticed that you have a beauty pageant, and so I encourage Cindy to compete. [Laughter, cheers, applause, wolf whistles.] I told- I told her, with a little luck, she could be the only woman ever to serve as both the First Lady and Miss Buffalo Chip.Well, I guess it's a step up from publicly calling her a cunt.
Cliff Schechter has a NSFW mash-up that illustrates the exact nature of the "beauty pageant" in which McCain was exhorting his wife to participate.
[H/T to Shakers Blue Gal, Constant Comment, and Ryan.]