The Power of Fake Product Placement

I love this. From Publishers Lunch:

Fake Book In New Movie Helps Closest Reprint reports that fans of the Sex and the City movie are looking for a book featured in one scene--Love Letters of Great Men--that does not exist. The site says they have received hundreds of requests. The AP reports that "the closest text in the real world apparently is Love Letters of Great Men and Women: From the Eighteenth Century to the Present Day, first released in the 1920s and reissued last year by Kessinger Publishing." That thirty-two dollar paperback has risen to No. 114 at Amazon.
If someone wants to feature a book called Screw Schminner Schmeauty in a 2009 summer blockbuster, I'd be much obliged.

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