Text Onscreen, over image of Mitt Romney standing in front of a US flag, accompanied by wacky music: How to destroy your campaign's credibility in 5 easy steps. Romney Style. Step 1: Take an article about a company and make false claims about it.This is a pretty nifty ad, but I am confused by one thing: Mitt Romney's campaign had credibility at some point?
Clip of Romney at campaign event: I saw a story today that one of the great manufacturers in this state, Jeep, now owned by the Italians, is now thinking of moving all production to China.
Clip of MSNBC's Chris Matthews: False, what he just said there. Chrysler, which was bought by Fiat, said it's not taking any jobs from Ohioans. It's adding jobs.
Text Onscreen: Step 2: Double down by turning those false claims into a TV ad.
Clip of Romney ad: Obama sold Chrysler to Italians who are going to build Jeeps in China.
Clip of Andrea Mitchell saying the story has been discredited "by just about every fact checker," followed by quotes from fact checkers saying his claim is false.
Text Onscreen: Step 3: Ignore the fact checkers and make the same false claims in a radio ad.
Audio of radio ad reiterating false claim, followed by clip of Ron Reagan, Jr. talking about the Romney campaign being dishonest.
Text Onscreen: Step 4: Ignore denials from the company you're making false claims about.
Clip of MSNBC news report about Chrysler CEO Sergio Marchionne's explicit statement that "Jeep production will not be moved from the United States to China. It is inaccurate to suggest anything different."
Clip from local Toledo news about the head of Chrysler having to email employees to assure them they aren't losing their jobs.
Text Onscreen: Step 5: Get called out by the publisher of the original article you claim to be citing.
Clip of Bloomsberg News Executive Editor Al Hunt calling Romney's claims "fraudulent" and "desperate."
Text Onscreen: Mitt Romney's closing argument: A lesson in desperation.
Posted by Melissa McEwan at Thursday, November 01, 2012
Team Obama's got a new campaign advert out today: "Romney Style: How to Destroy Your Campaign's Credibility in Five Easy Steps."