"Negative images can powerfully affect boys and girls, but positive images have the same kind of impact. We know that if girls can see characters doing unstereotyped kinds of occupations and activities, they're much more likely as an adult to pursue unusual and outside-the-box occupations. I really believe that if you can see it, you can be it."—Geena Davis, in an excellent interview with the Wall Street Journal about the Geena Davis Institute on Gender in Media, which seeks to "work with content creators to increase the number of girls and women in films and television shows aimed at kids."
If you've never seen the speech about female images in children's programming that Davis gave at the National Conference for Media Reform, I highly recommend it, in addition to the interview.
[H/T to Shaker Erin.]