A bunch of people are hanging out around a pool, when into the poolside area enters a Hot ChickTM, whose bodacious ta-tas are bouncing and jiggling in her bikini top as she walks in slo-mo. Men and women alike stop what they are doing and stare at her, gape-mouthed and gulping, lifting their sunglasses to get a better look. The footage is interspersed with text screens: "YOU KNOW … YOU LIKE THEM … NOW IT'S TIME … TO SAVE THE BOOBS. BREAST CANCER is the leading cause of cancer death in young women ages 20-49. In support of Rethink Breast Cancer." At the end, a woman rises out of the pool water in a white t-shirt, her breasts visible through the wet fabric. She lifts her shirt, and a black bar covers her breasts reading "boobyball." A female voice says: "Boobyball. October 2nd."The hat tip goes to Shaker Caroline, who saw it at Best Week Ever, and emails: "After seeing it, I went on the website of the 'rethink breast cancer' group that made the video, and was annoyed to find that they apparently consider reducing breast cancer to a danger to 'boobies' as part of their 'innovative' & 'groundbreaking' approach, and as 'taking risks and thinking outside the box to put breast cancer on the agenda in a direct, upbeat way'."
Well, sure. I mean, if I've said it once, I've said it a thousand times: What breast cancer awareness campaigns really need is some HAWT pornification.
