In any case, this story was reported at, among other places, the gossip site In Case You Didn't Know, where the accompanying picture of Shore was emblazoned by a pop-up ad...
...for Brüno, featuring an image of the titular character holding, natch, his adopted African baby.
I'd almost feel sorry for Shore, almost, if he weren't, ya know, effectively arguing: "Hey! That totally racist joke was mine first!"
If I hadn't already quit the world today, I would now.