This is the first trans-inclusive ad for a mainstream service of any type that I've ever seen, and on those grounds is pretty exciting. The ad doesn't normalize the woman's identity; in fact, the storyline rests entirely upon the premise that she is different and her community recognizes it. Furthermore, the bank then shamelessly self-promotes for being so progressive—don't we all want to bank with these inclusive capitalists, etc. However, it frankly discusses transphobia while encouraging open conversation. It portrays someone coming to terms with their own prejudice and actually apologizing for it. And for that, it deserves recognition.
[Transcript is in the video.]
