Assvertising

I've written before--on a now-defunct blog--about the fact that while male food personalities typically look like this...

Women who are "really into food" have to look like this:


But Top Chef host Padma Lakshmi's new commercial for the Hardee's Western Bacon Thickburger takes the "sexy foodie" trope to a whole new level.

While bow-chicka-wow music plays in the background, we see Lakshmi sitting on her steps, taking out an enormous burger, hiking up her skirt, and downing the sandwich lustily, licking and sucking bits of "sweet, spicy" sauce off her fingers, legs, and the burger itself. (Seriously, Hardee's: Who licks a burger?) In voiceover, she all but moans: "I've tasted just about every flavor imaginable. But there's something about the Western Bacon."


Confidential to Padma: Next time, if the tagline for the product you're hawking is "More Than Just a Piece of Meat," you might consider asking why the scriptwriters are treating you like one.

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