As part of a string of viral ad campaigns, Miami-based Burger King is selling a new men's body spray called Flame. The company describes the spray as ''the scent of seduction with a hint of flame-broiled meat.''I wonder who the genius was who came up with this. Did they seriously test-market this? Who wants to smell like they just got off work at the fast-food joint at the mall?
On the other hand, the jokes practically write themselves:
1. The version marketed to the gay community will be called "Flamer."
2. For vegetarians, there's a spray called "Spud Stud."
3. It makes you wonder exactly what meat they envisioned was "flame-broiled."
Feel free to add your own.
(Cross-posted.)
