What brought this on is an article about Al Gore (hat tip to our alert Blog Mistress and Queen).
He doesn't just make movies. He's also wading into the nitty-gritty of bringing green technology into practical application. That means using commercially viable technologies. Wonderful new solar cells in the lab don't mean squat if we can't buy them and put them on the roof.
Gore has become a partner in a venture capital firm to do what he can to help new technologies make it to the real world.
They argue that to halt global warming, nothing less will be required than a makeover of the $6 trillion global energy business. Coal plants, gas stations, the internal-combustion engine, petrochemicals, plastic bags, even bottled water will have to give way to clean, green, sustainable technologies. "What we are going to have to put in place is a combination of the Manhattan Project, the Apollo project, and the Marshall Plan, and scale it globally," Gore continues. "It'd be promising too much to say we can do it on our own, but we intend to do our part."
Does that sound grandiose? Sure. ... [But even CNN has to admit that he could] draw a huge amount of attention and cash to companies that are aiming to reduce our reliance on fossil fuels.
Solving global warming may be a grandiose idea, but we better do it anyway. Talking about the scale of the effort needed isn't grandiose at all. If anything, Gore is soft-pedaling. Scientists have been saying this sort of thing for years. E. g. yours truly:
[C]lean alternative energies ... need to be ... promoted in nationwide efforts worthy of wars. This isn’t an exaggeration. Even the good news about global warming means that we’re fighting for our survival here. A war effort might be enough. We have to hope. Less than that probably won’t be.